sports management

The unique combination of talent, experience and sports business acumen of the management team at UK Sports Management is helping us become a successful and preferred provider of sports personalities.

In addition to attracting many past and present sporting legends into the UKSM family, we are constantly scouting for the talent and champions of the future.

Maximise the exposure of your company brand by partnering with the leading professional sportsmen and sportswomen in the UK.

Many of their appearances are televised thereby giving you access to a cost effective mechanism for marketing your brand to audiences of potentially millions of people both in the UK and worldwide on each separate exposure.


Whether you are an avid sports fan or a casual spectator, you have probably wondered what some popular sports in the world are. The answer may vary, but the most common sports that are considered to be popular are baseball, basketball, American football, soccer, and hockey.

Popular sports around the World

Popular sports around the World:

  • 🇬🇧 Thousands of people are involved in popular sports in the UK. Some of the most popular include football, rugby, tennis, and golf. These sports offer a glimpse into the culture and mentality of the UK. The best-known sport is association football. Another popular sport is cricket.
  • 🇺🇸 Despite the success of other sports, the most popular sports in USA are still baseball, football, and ice hockey. These four are known as the Great Four of the sports industry. Basketball is the second most popular sport in the United States. Tennis is the ninth most popular sport in the United States.
  • 🇦🇺 Although the many sports played in Australia, some are more popular than others. In fact, most Australians have a passion for the sport. These activities are great for physical and mental health and help you fit into social groups. Some of the most popular sports in Australia are American Football, Rugby League, and Cricket. 
  • 🇨🇦 Known as the national winter sport, ice hockey is one of the most popular sports in Canada. Another sport with a high number of Canadian participants is basketball. Other notable sports include boxing and rugby. Boxing is a sport with long roots in Canada. Lacrosse has been played in Canada since the 17th century.
  • 🇨🇭 Football and ice hockey are among the most popular sports in Switzerland. Thousands of athletes meet regularly to train and compete in matches. There are also several traditional Alpine sports that have remained intact through the years.
  • 🇫🇷 Among the many popular sports in France is football. It is probably the most popular sport in the country. There are almost two million licensed players in French football leagues. Another popular sport in France is horse riding.
  • 🇧🇪 Known as the “Land of Sports,” Belgium is a nation that is very interested in athletics, particularly cycling. The country is home to a number of top-tier athletes in many different disciplines. The most popular sport in Belgium is soccer. Other sports in Belgium include basketball, volleyball, table tennis, and badminton.
  • 🇮🇹 The most popular sports in Italy are football, basketball, rugby, golf, swimming, and cycling. In addition to these, equestrian sports and motor racing are also popular.
  • 🇩🇪 Having a strong sporting culture, Germany has been a prominent global sports powerhouse for decades. The most popular sports in Germany include ice hockey, handball, soccer, cycling, and skiing.
  • 🇧🇷 Known as o Pais do Futebol, Brazil is the home of some of the world’s best competitors. There are also other sports that have gained a lot of popularity among Brazilians. The most popular sport in Brazil is probably football. The next most popular is volleyball. Another sport that has garnered a fair amount of attention in Brazil is MMA.
  • 🇮🇳 Several sports are played in India. Some of the popular sports are cricket, basketball, football, volleyball, tennis, badminton, kabaddi, and field hockey. These sports are important aspects of the country’s culture. They teach people to work as a team, practice and develop healthy self-discipline. They also offer a remarkably exciting experience.
  • 🇯🇵 Among the most popular sports in Japan are baseball, cricket, football, ice hockey, figure skating, and professional wrestling. The country has been hosting many major sporting events over the years. This includes the Olympics, World Championships, and Rugby World Cup.
  • 🇰🇷 The most popular sports in South Korea are basketball, volleyball, football, tennis, soccer, golf, and badminton. All these sports are played in stadiums across the nation. They are also included in school leagues. Some are professional, while others are amateur.
  • 🇿🇦 Despite being a small continent, Africa has made a name for itself in the world of sports. Football is the most popular sport in Africa. Cricket is another popular sport in Africa. Wrestling is a traditional sport in West Africa.
  • 🇨🇳 Among all the sports that China has to offer, it is basketball that occupies the central position in the country’s athletic culture. It is one of the most popular sports in China. Basketball is a relatively inexpensive sport that can be played anywhere. The Chinese government has also taken the initiative to encourage square dancing.

No matter what type of sports you like, you can use free sports streaming sites to watch games. Apart from that, you can also use sports betting sites to place bets on these sports.